Agco finalises Lely rebrand time frame

Since Agco snapped up the forage products arm of family owned Lely in 2017, it wasted no time in rebranding the kit to appear in Fendt and Massey Ferguson colours, starting with the launch of baler and forage wagon ranges at Agritechnica last year.

The company reckons the new-look kit has sold well and has now announced production of all Lely-branded machines will cease by March 2020, with mowers, tedders and rakes already halted in April this year.

This fits in with the streamlining of the Agco stable, with the company focusing on its major brands rather than a host of smaller parties.