#Industry News
"I'm desperate for productivity gains! "
Benjamin, fruit grower in Sisteron
Benjamin Cucchietti, who runs the SCEA Le Haut Soleihet with his mother Véronique, is a young arboriculturist with a flair for projects, who places orchard performance at the heart of his development strategy.
At 28, he has just been elected Mister France Agricole 2024.
Welcome to the Soleihet plateau (pronounced "soleillé"), north of Sisteron, a land of a thousand farms, where orchards, lavender and cereals grow side by side with the mountains. Local boy Benjamin Cucchietti farms 52 hectares of UAA (Utilised Agricultural Area), 35 of which are apple and pear orchards, certified Vergers écoresponsables, Global Gap and HVE 3 (High Environmental Value).
For Benjamin, a keen student of tree management techniques, every day is a new challenge: "I can guarantee you that no two days are the same! He represents the third generation on the farm and markets his products via Jouffruit.
