Posted on 11/17/2016
The Nature Conservancy and General Mills unveiled the Soil Health Roadmap at the annual BSR (Business for Social Responsibility) Conference in New York. Developed by a team of Conservancy scientists, economists, and agriculture experts and made possible through support from General Mills, the Roadmap makes the business case for investing in sustainable soil health practices to achieve economic benefits for U.S. farmers and businesses, as well as significant conservation outcomes.
“Healthy soils are the cornerstone of life on Earth, yet they are increasingly rare with less than 10% of U.S. soils managed optimally today,” said Michael Doane, Director of Transforming Working Lands for The Nature Conservancy. “With increasing demands on our lands to produce more food, fuel and fiber, now is the time to rethink soils and invest in the science, new bus...